Investing in a TAG Heuer timepiece could definitely be a good idea. Watches like TAG Heuer typically keep their functionality no matter what, which is nothing strange considering the quality and reliability of this popular brand. Luxury watches made of precious materials, such as gold (TAG Heuer Carrera, for example) can hold a reasonable value decades after being bought and even appreciate if they are limited-edition or if their desirability has increased with time (if they become collectors’ pieces). It was TAG Heuer who crafted the first water-resistant automatic chronograph as well.īecause of all this, TAG Heuer watches have been holding a relatively high value over the years. TAG Heuer has always been extremely popular for the quality of their chronographs. That’s when the brand, once again, proved their models are out of this world! It was placed on top of John Glenn’s spacesuit while he orbited Earth and served the purpose of a mission backup timer. Being able to measure 1/100th of a second, Mikrograph had the movement rate of 360,000 Vph (vibrations per hour) and helped TAG Heuer make it to the 1920 Olympics!Īlso, TAG Heuer was the first Swiss watch that travelled to space. Mikrograph was TAG Heuer’s next big achievement. TAG Heuer designed the first ever dashboard stopwatch for race cars (the Autavia, 1933), which is when its era of car racing timekeeping officially began. In less than 2 decades, TAG Heuer earned the reputation of a sporting event timing specialist. Shortly after, it became massively popular for technical innovations, precision and quality workmanship. Let’s go through some of the most interesting things about TAG Heuer and the brand’s rich history that will make it clearer why purchasing almost any timepiece from their collections would be a wise decision and definitely worth it.Įdouard Heuer founded TAG (short for Techniques D’Avante Guarde) Heuer back in 1860.

Is a watch a good buy from this brand famous for its strong history of innovation? Is buying a TAG Heuer watch really worth it? If you’ve laid your eyes on a model priced from £20,000 to upwards of £60,000, you’ll want to make sure you invest your money well. Although it is one of the top luxury watch brands, TAG Heuer offers both high-end (£57,000 – £145,000) and more affordable models (priced at around £1,000). TAG Heuer is all about racing, sports timing, and – watches.

Serial number tag heuer grand carrera